Xiaomi Remains The Number 1 Smartphone Brand In India : Q1 2018

Xiaomi fans across the country have one more reason to cheer. The Mobile major from the Middle Kingdom has retained its top position in the Indian market for a second consecutive quarter. Congratulations! You’ve made a right choice by purchasing a Mi or Redmi Smartphone. Samsung occupies the second spot while the remaining three places among the top 5 are also taken by Chinese companies.

While Xiaomi’s share of the Indian market during Q1 2018 was an impressive 31.1%, Samsung clocked 26.2%. Vivo, OPPO, and Honor are the other brands among the top 5. Vivo’s share was 5.8%, OPPO registered 5.6%, and Huawei Honor was able to corner a 3.4% share of the market. What is notable is the fact that it is for the first time that the top 5 players have accounted for more than 70% of the market share in a single quarter. For sure it signals a trend towards consolidation in the Smartphone market and smaller players may find it tough to survive in the future.

Xiaomi performed even better in Online sales and was able to capture 57% of the market. The overall 31.1% market share of Xiaomi translates in to over 9 million units. The best selling models for Xiaomi were the newly launched Redmi Note 5 and Redmi Note 5 Pro. The experts were correct when they crowned the duo as the Best Smartphones of 2018. For Samsung the top models were Samsung Galaxy J7 NXT and J2 (2017).

Honor, which entered the top 5 list for the first time, drove the volumes through the Honor 9 Lite and Honor 7X. Lava, Micromax, Nokia, and Lenovo (+Moto) were in close competition for the fifth spot. The top 3 fastest growing Smartphone brands during Q1 2018 were Honor 146%, Xiaomi 134%, and OnePlus 112%.

In the over Rupees 30,000 premium Smartphone category Samsung continues to hold the number one position with the help of new launches such as Galaxy S9, S9 Plus, and A8 Plus. Samsung Premium Smartphones accounted for 50% of the sales. OnePlus was second with a 25% market share. Learned Readers, these figures were revealed in a recent press release by Counterpoint Research.